Rosha - VCR International

About Rosha

Rosha Trading Co. LLC, was founded in Dubai,UAE in 1979, as a wholesaler of ready made garments. Over the past 5 decades, Rosha has evolved to specialize in the distribution of branded and premium children’s products.

Rosha’s goal is to bring the best children’s products from around the world to the Middle East in order to enrich the lives of children and their families.

Multichannel brand marketing, promotion, and distribution of children’s products and toys across the Middle East.

Rosha’s Expertise

Rosha’s Principles

Trustworthy & Reliable

At Rosha, we have over 45 years of experience in the Middle East region garnering successful relationships over the years with boutique brands and companies as well as fortune 500 companies. We value all of our relationships and only make commitments we can keep.

Product Compliance

At Rosha, we have an in-depth knowledge of the regional regulations pertaining to consumer goods. We have diligent SOPs to make sure that all products from our supplier partners meet the local regulatory requirements in all the markets where we operate.

Affordability

At Rosha, our success is built on regional expertise where we leverage a combination of inhouse warehousing and logistics teams with 3PL providers in order to make sure that our supply chain operations are affordable for our brand partners to leverage while also maintaining a high standard of service and scalability.

This mix allows us to bring products to market at affordable price points for end consumers while allowing us flexibility to scale on demand at short notice.

Efficiency

At Rosha, we value efficiency of operations to the highest regard. We have internal SOPs for all processes within our supply chain, in order to make sure that our supply chain moves efficiently and with a minimal transit time between production and delivery.